PureFitPal collects non-personal data from you to make your use of the Apps more efficient and useful. For example, if you provide non-personal data about you, the App may provide certain information about your workout such as calories burned or other tailored calculations about your workout.
PureFitPal also uses tools and third-party analytical software to automatically collect and use certain non-personal data that does not directly enable PureFitPal to identify you. The types of non-personal data PureFitPal may collect and use include, but are not limited to: (i) device properties, including, but not limited to unique device identifier or other device identifier (“UDID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and location; (v) game score and achievements; (vi) other non-personal data as reasonably required by PureFitPal to enhance the Apps and other PureFitPal products and services.
PureFitPal shares non-personal data, including both data you provide to PureFitPal and data which is automatically collected, with PureFitPal partners and contractors for purposes of analyzing usage of the Apps, advertisement serving, managing and providing the Apps, and to further develop the Apps and other PureFitPal services and products.
You recognize and agree that the analytics companies utilized by PureFitPal may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.
Ad Serving Technology
Likely situations when you make personal data available to PureFitPal include, but are not limited to: (i) registration for Apps, contests and special events; (ii) accessing Apps using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through PureFitPal’s online stores; (v) using “tell a friend,” “email this page,” or other similar features; (vi) requesting technical support; and (vii) otherwise through use of PureFitPal’s Apps where personal data is required for use and/or participation.
The types of personal data may vary depending on the type of activity you are engaged in. The personal data PureFitPal may collect, process and use may include, but are not limited to your name, screen/nick name, PureFitPal Apps’ or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise PureFitPal treats location as non-personal data).
PureFitPal may use collected personal data for purposes of analyzing usage of the Apps, providing customer and technical support, managing and providing Apps (including managing advertisement serving) and to further develop the Apps and other PureFitPal services and products. PureFitPal may combine non-personal data with personal data.
PureFitPal may use your personal data to send messages to you with informative and/or commercial content about PureFitPal’s services or third-party products and services PureFitPal thinks may be of interest to you, such as new features and services, special offers and updated information.
Disclosure and Transfer of Personal Data
PureFitPal may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or PureFitPal to legal liability. PureFitPal may also disclose your personal data to third parties when PureFitPal has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with PureFitPal’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or PureFitPal believes that such disclosure is necessary to protect PureFitPal’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on PureFitPal. To the extent permitted by applicable law, PureFitPal will make reasonable efforts to notify you of such disclosure through PureFitPal’s website or in another reasonable manner.
PureFitPal may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce PureFitPal user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Apps.
If you reside or are located in a European Union member country or Switzerland, any personal data about you will be collected, used and retained in accordance with the General Data Protection Regulation (GDPR). If you are a resident of a country subject to the GDPR and wish to exercise any of your rights regarding your data which has been collected or is being stored by PureFitPal, including access of your data, correcting inaccurate data, or deleting your data, please contact PureFitPal at the email address set forth at the bottom of this policy.
Correction and Deletion of Data
Cookies, Beacons and Tracking
The Apps may use “cookies” and other technologies such as pixel tags, clear GIFs and web beacons. PureFitPal treats information collected by cookies and similar technologies as non-personal data.
E-mails and other electronic communications PureFitPal sends to you may contain code that enables PureFitPal to track your usage of the communication, including whether the communication was opened and/or what links were followed (if any). PureFitPal may combine that information to other information PureFitPal has about you and PureFitPal may use that information to improve the Apps and/or provide customized communications to you.
Third Party Terms and Conditions
Please note that your access to and use of the Apps may be subject to certain third-party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that PureFitPal is not liable for any such third-party terms and conditions and their use of your personal data.
PureFitPal may in its discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by PureFitPal. PureFitPal is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that PureFitPal is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.
Please be aware of the open nature of certain social networking and other open features of the Apps PureFitPal may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Apps. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. PureFitPal is not responsible for any personal data you choose to make public in any of these forums.
If you are under 15 years of age or a minor in your country of residence, please ask your legal guardian’s permission to use or access the Apps. PureFitPal takes children’s privacy seriously, and encourages parents and/or guardians to play an active role in their children’s online experience at all times. PureFitPal does not knowingly collect any personal information from children below the aforementioned age and if PureFitPal learns that PureFitPal has inadvertently gathered personal data from children under the aforementioned age, PureFitPal will take reasonable measures to promptly erase such personal data from PureFitPal’s records.
If you have any questions or comments about PureFitPal’s privacy practices, would like to stop receiving information from PureFitPal, or would like to correct or delete any of your personal data held by PureFitPal, please contact us by sending an e-mail to firstname.lastname@example.org.